Short Catchy Titles: How to Write Crisp TitlesBy: Aalia S.
Ever come across a blog post title so long it just trails off with ellipses on your feed reader? It’s not a very catchy title when you can’t even see the whole thing.
How motivated are you to read it? You need to take an extra effort to click on it to just see what the blog post is about. It’s a good idea to keep your blog post titles short and crisp. Not only does this get the point of the post across faster and more easily, but also gets your reader hooked and eager to read more. These tips will help you shorten your long blog post titles and always have the most catchy titles.
For Short Catchy Titles, Title it Like you Tweet it
Put a character restriction on your titles before you even create them. You might feel a little restricted with this idea, but think of how you do it all the time on twitter. You want to make your title as engaging as a good tweet and probably even shorter. Plus, a character restriction will get you thinking of analogies, cultural references, and other catchy title gimmicks to hook the reader.
Use Active voice
As a general rule in blogging, try to use as much active voice as possible. Not only is it more conversational and appealing but it also helps you create shorter and tighter sentences. Active voice pushes the subject right to the front of the sentence and makes the title crisp.
Use Simple English
If your readers don’t get the title, they won’t read your post. Use simple English and smaller words to describe your blog post’s content. You might also want to avoid using synonyms for a word within the title. For instance, this blog post could be called “techniques to help you write small and crisp titles.” You could easily substitute the word technique with ways and do away with either crisp or small, since they essentially describe similar ideas. Just doing that helps you cut down your characters and makes the title a lot easier to understand.
Don’t state the obvious
You might want to check your titles for any redundant information. Take the same example again, “techniques to help you write small and crisp titles.” Apart from using simple English, you could get rid of the “help you” in the title as well since it’s stating the obvious. If you apply both the ideas you get, “ways to write crisp titles.” Ah, that’s so much better.
Avoid using too many articles
You want to avoid using too many articles in your blog posts. As a general rule, articles are not used in titles. Since we’ve already created multiple versions of this post’s title let’s do one more, “A list of easy ways to shorten the titles of your blog’s posts.” If you get rid of the unwanted articles you get, “list of easy ways to shorten titles.” Mo betta! Mo betta!
And of course whether a post is a discussion, a list or an essay is more or less extraneous to the subject matter, so we could make it “easy ways to shorten titles.”
And if it really is a list, we can imply the list by adding a count: “5 easy ways to shorten titles”
Not bad ha? Apart from engaging readers, shorter blog post titles also help with search engine optimization by putting the keywords closer together and more in the form they will be searched for. So the next time you write a title you might want to check if it’s short enough. Unlike candy bars (king size) or Big Mac meals (supersized) when referring to blog titles, the smaller the better.
Don’t forget your SEO keywords
While a catchy title is going to draw in a visitor, your keywords are how the search engines find you. So make sure you still keep your SEO keywords for your post in the title. You can work them into the phrase, or you can do what we did here - Keywords: Subtext.
Now get going!
You may want to go back through your archives and practice making catchy titles for all your old posts. Good practice now, and a great excuse to ping ‘em all again and stir up some new traffic.